With the impact that social media now has on society, both in a positive and negative way, it is important to consider the significance of the information which becomes available as a result. Lately, this source of information has become big news, particularly regarding crimes which have been committed. The most recent example of this is when AS Roma played Liverpool FC in the first leg of the 2018 Champions League Semi-Final and 2 Roma ‘Ultras’ decided to attack a Liverpudlian on a street in Liverpool. When the police decided to share the CCTV footage over social media, an AS Roma official was able to analyse the footage and identify the culprits. This information then made its way back to the police which allowed them to trace the criminals to their seats at Anfield. This allowed them to make the arrests, all thanks to the medium of social media.
There are now more and more products which are appearing in the market today which analyse social media in order to search for a number of different things. One of the best products available currently is ZeroFOX, which has become an excellent program for monitoring social media sites. This product works by monitoring different social media channels and implements a number of different rules which can be triggered depending on how it is configured. This makes the product invaluable as it can allow companies to monitor anything posted on social media and as soon as something is posted, the company can be immediately alerted and can quickly see what has happened as well as why it was flagged up.
ZeroFOX is extremely useful in that it conveniently puts all reports into one place which makes it far easier to use rather than having to monitor each social networking site individually which is far more time efficient as well as faster to analyse as it is centralised to its users. It is products such as these which are becoming more and more essential for each and every business due to vast amount of information which social media produces. In the modern day, having access to resources as powerful as social media provides a wealth of data which can be used in a number of ways to improve security. For example, having the ability to see what has been written online in relation to a set of keywords relating to a company means that the company can see the vast extent of what has been said and what is being displayed to the public, e.g. if someone were to write something which is not authorised on social media, the company will be notified immediately.
There are many who would argue that having a tool as effective as this is a violation of privacy, however this is quite the opposite. ZeroFOX for example can only detect violations such as impersonation, phishing, violence and terrorism and so is merely a searching tool for information that is available, even without the product. By connecting social media accounts however, it is possible to see things such as direct messages on customer accounts which adds to the thoroughness of the product. It is this technology which will only improve with time and could prove to be beneficial all kinds of customers including events, businesses and governments as they can be implemented in a number of different ways, depending on their requirements.
With more and more people using social networks for communication, it comes as no surprise that companies are becoming increasingly interested on these types of products and it appears the likes of ZeroFOX are here to stay and with good reason. Social media is ultimately becoming one of the first data sources analysed where information security is concerned and there is no sign that this will change any time soon.